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On the Beach Sold to MBO Team

November 2007 £40m

Back to Deals

creation strategy

Project Cocktail

November 2007 £40m

About the client

On the Beach is an online holiday business employing around 70 staff across premises in Didsbury and Macclesfield.

Established in 2004, the company sells flights, hotel accommodation and beach holidays in Europe, North Africa, the Caribbean and central America, as well as foreign currency, insurance and car hire services.

About the deal

Rickitt Mitchell advised the shareholders of On the Beach on its sale to a buy-out team supported by ISIS (Living Bridge) and Yorkshire Bank

"From a standing start in 2005, On the Beach Holidays enjoyed rapid growth to become a £75m turnover online travel agency within just 2 years. Faced with potentially overwhelming continuing growth, I appointed Rickitt Mitchell in 2007 to review my strategic options. With the business stretched to full capacity to meet demand, Rickitt Mitchell filled voids and provided a constant level of support that went above and beyond what I would have expected from them as advisers to help me reach a very satisfactory conclusion.

In introducing and structuring the transaction with ISIS Private Equity, Rickitt Mitchell demonstrated an ability to match my needs and those of the business with an investment partner that has the right skills, contacts and experience to help me maximise the value of On the Beach over the coming years."

Simon Cooper | CEO | On the Beach