Preparing Your Business for Sale: Strategic Insights from Rickitt Mitchell

Selling a business is one of the most significant decisions a business owner will make. Whether the goal is a full exit or a partnership for future growth, the preparation phase is critical.

At Rickitt Mitchell, we’ve guided countless businesses through successful transactions, and we know that the best outcomes are built on solid foundations.

In this article, we share our top recommendations for preparing your business for sale, to achieve the optimal outcome, drawing on decades of experience advising entrepreneurs across sectors.

Preparing Your Business for Sale: Strategic Insights from Rickitt Mitchell

Start Early: Preparation is Key - Too often, business owners begin preparing for sale only once a buyer is in sight. The groundwork should start 12–24 months in advance. This allows time to optimise financial performance, address operational inefficiencies, and build a compelling growth narrative.

Early preparation enables you to shape the business into a more attractive proposition, not just financially, but operationally and strategically.

Understand Your Value Drivers - Buyers whether trade or private equity are looking for scalable, resilient businesses. That means recurring revenue, strong margins, and a clear competitive edge. We help clients identify and position their value drivers early in the process.

Knowing what makes your business valuable allows you to focus on the areas that will drive premium valuations.

Value isn’t just in the numbers; it’s in the story your business tells.” Kaine Smith

Build a Strong Management Team - A buyer isn’t just acquiring a business; they’re investing in the people who will drive it forward. A well-rounded, incentivised management team adds credibility and reduces perceived risk, especially in private equity transactions where ongoing leadership is key.

Empowering your team and demonstrating succession planning and how they have instilled a strong, positive culture, can significantly increase buyer confidence.

Get Your House in Order - From financial reporting to legal documentation, diligence readiness is essential. It should be considered if a vendor due diligence process to pre-empt issues would add value and aid a process or not. Ultimately, it’s about presenting your business in the best possible light and streamlining the transaction process as much as possible.

Clean, accurate, and transparent records are not just helpful they’re essential. They reduce friction, build trust and can be a strong tool for valuation enhancement in competitive processes.

Buyers don’t like surprises, preparation builds trust.” Kaine Smith

Preparing Your Business for Sale: Strategic Insights from Rickitt Mitchell

Keep an Open Mind on Deal Structure

Many owners assume a clean trade sale is the only route. But private equity offers flexible structures, partial exits, earn-outs, and growth capital. Exploring both options in parallel (a twin-track process) often leads to better outcomes.

An IPO is another route that can be considered and whilst be out of favour over the last few years, there are currently signs that UK stock markets are becoming more receptive to IPO candidates and their valuation aspirations.  Again, this is an option that we often have run in parallel to trade and private equity processes.

Understanding the full spectrum of deal structures allows you to align the transaction with your personal and business goals.  Our approach is always to talk our clients through all options available to them so they understand the pros and cons of all.

"Flexibility and creativity in deal structure can unlock opportunities you hadn’t considered” Neil Mitchell

Chemistry Matters - Whether you're selling to a strategic acquirer or partnering with an investor, cultural fit is crucial. Spend time with potential buyers. Understand their style, expectations, and how they’ll support your business post-deal.

The right buyer isn’t always the one offering the highest price, it’s also about building a relationship that supports the business post transaction.  The best deals are built on trust, shared ambition and mutual respect.” Neil Mitchell

Final Thoughts - Preparing your business for sale is a journey, and the earlier you begin, the better positioned you’ll be to achieve a successful outcome. With the right planning, advice, and mindset, you can unlock significant value and secure a deal that works for you both now and in the long term.

At Rickitt Mitchell, we specialise in advising owner-managed businesses, private equity investors and management teams and their shareholders on mid-market transactions, with experience of advising on transactions from £10m right through to £300m+ Our approach is hands-on, partner led and tailored to each client’s unique goals. When you work with Rickitt Mitchell we become part of your team, a trusted partner to guide you every step of the way.

Whether you’re exploring options or ready to take the next step, our experienced team at Rickitt Mitchell is here to help.  We offer a confidential, no-obligation introductory conversation to understand your goals and share how we can support you. Get in touch today to start shaping the future of your business.

Neil Mitchellneil@rickittmitchell.com

Kaine Smith  kaine@rickittmitchell.com