Seller

INVESTMENT FROM

buyer

Rickitt Mitchell acted as lead adviser to KOMI Group on securing significant investment from BGF

- Growth deal

- November 2022

- Value: Undisclosed

KOMI is an award-winning social media marketing and content licencing agency

KOMI boasts a community of over 33 million followers across 12 platforms

The deal will provide the catalyst for ongoing investment in talent and emerging platforms

Client Background

Award winning Manchester based social media group, KOMI was founded in 2015. KOMI exists ‘to serve the creator economy by making brands that matter’. It has built its reputation on creating and building social channels, such as It’s Gone Viral and Happiest, and today boasts a community of over 40 million followers across 12 brands. Housing some of the UK's leading social brands that generate over 2 billion views per month, KOMI also provides clients with the expertise, skill and flexibility its employees have developed over years of building communities and reach for themselves.

The business partners with household names such as TikTok, Disney, DPD, AO.com, Wejo and Arron Crascall, working with content creators, brands, media agencies and production houses to drive social media strategies that deliver against a business’ objectives. In addition, it licences expertly curated content utilised by the world’s biggest media outlets and supporting influencers’ content generation.

Rickitt Mitchell acted as lead adviser to KOMI Group on securing significant investment from BGF
Rickitt Mitchell acted as lead adviser to KOMI Group on securing significant investment from BGF

About the Deal

Rickitt Mitchell provided lead corporate finance advisory services to KOMI.

The deal will provide a catalyst for ongoing investment, as the business continues to build on its existing digital publishing portfolio and 80+-strong team. Led by founder and CEO Andrew Trotman and MD Sam Lenehan, KOMI will continue to identify growth opportunities through investment in existing channels alongside strategic acquisitions.

Commenting on the deal, Andrew Trotman, CEO & Co-Founder, KOMI, said: “The business has experienced huge progress and considerable growth over the past few years, and we believe we have a significant opportunity to scale by working with more brands and individuals who could benefit from our creativity and reach. To do that, it’s crucial that we continue to invest in our people and emerging platforms, so we retain the innovative approach and commercial results KOMI is known for.”

Sam Lenehan, MD, KOMI, added: “As a business, we pride ourselves on serving our people and our clients. It was super important for us to partner with a supportive investor that had a strong track record, that shared our values and that believed in the importance of the growing creator economy. Culture and personality are also key – we wanted to find a partner we could trust, that could add value to what we’re already doing and that we’d enjoy sharing our growth journey with. BGF ticked every box and we’re looking forward to a successful partnership.” KOMI were advised by Kaine Smith and James Kidner at Rickitt Mitchell.

Securing new investment for us was an incredibly sensitive process to engage in. We wanted to ensure we found the right partner who would complement and add to our current shareholding structure, engaging on commercial terms that would enhance our ability to scale, serving our people and our customers. From the outset, RM sought to deeply understand our business, engage closely with key stakeholders, and represent our best interests always. Kaine and James quickly became part of the KOMI tribe. We look forward to a long and sustaining relationship with RM that will long outlive just one transaction…this is just the beginning!

- Sam Lenehan | MD | KOMI
Seller

INVESTMENT FROM

buyer

Growth deal

Value: Undisclosed

Nov. 2, 2022

Seller

investment from

buyer

Growth deal

Value: Undisclosed

Oct. 31, 2022

Seller

ACQUIRED BY

buyer

Growth deal

Value: Undisclosed

June 30, 2022

Seller

Acquired by

buyer

Exit deal

Value: Undisclosed

Oct. 31, 2021