Acquisition of

Rickitt Mitchell advises Vianet Group plc on its acquisition of Beverage Metrics Inc

- Growth deal

- May 2023

- Value: Undisclosed

Rickitt Mitchell’s TMT team has successfully advised AIM listed Vianet Group on its acquisition of USA based SaaS provider Beverage Metrics Inc

The deal represents Rickitt Mitchell’s fourth cross-border transaction in TMT so far in 2023

Beverage Metrics Inc is a Denver based provider of inventory software solutions to the USA hospitality sector

About the Client

Vianet Group is an international provider of actionable data and business insight through devices connected to its Internet of things plantform. Vianet was established in 1995 and has been an AIM listed business since 2006. With over 300 customers including a number of global blue chip companies and more than 230,000 devices connected to their platform. Their mission is to become the recognised leader in delivering unparalleled insight and actionable information that is game-changing for customers in their chosen markets, driving real change and positively transforming business performance.

Vianet Group Plc has acquired the trade and assets of Beverage Metrics Inc ("BMI"), a Denver, US based provider of inventory software solutions to the USA hospitality sector, a wholly owned subsidiary of Identec Group AG.

Rickitt Mitchell advises Vianet Group plc on its acquisition of Beverage Metrics Inc

The Outcome

The acqusition of Beverage Metrics Inc, was a great strategic fit for Vianet, having worked alongside each other for some years, the combined product offering and expanded skillset post deal makes the Vianet solution a truly market leading offering. The deal also brings Vianet a significantly bigger presence in the US market as well as providing Vianet's existing uk hospitality operation with increased opportunities.

This deal represents Rickitt Mitchell's fourth cross-border transaction in TMT so far in 2023.

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"We are delighted to acquire the trade and assets of BMI. Having worked alongside the team for some years we believe that combining their products and skillset into the Vianet business will give us a truly market leading offering. This increased presence in the USA will give us a significant boost in growing our presence in what is a huge market, as well as providing us with increased opportunities in our UK hospitality operations. Vianet has had an encouraging start to FY2024 and looks forward to the future with great confidence."

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