Rickitt Mitchell Advises Fairway G.B Shareholders on Strategic Sale to RDJ Bakeries

Kaine Smith is delighted to have led the Rickitt Mitchell Team in advising the shareholders of Fairway G.B.

Rickitt Mitchell is pleased to announce the successful completion of a transaction in the baked goods sector, guiding the shareholders of Fairway G.B through a strategic sale to RDJ Bakeries, a subsidiary of Snackruptors Inc. This cross-border transaction represents a significant milestone in the ongoing consolidation of the global baked goods distribution and manufacturing landscape.

Rickitt Mitchell Advises Fairway G.B Shareholders on Strategic Sale to RDJ Bakeries

About Fairway G.B

Fairway G.B has established itself as a leading distributor of premium baked goods items, with a robust reputation for quality and innovation in the United Kingdom market. The company has consistently demonstrated strategic growth, a comprehensive product portfolio, and a strong commitment to delivering exceptional baked goods to retailers and consumers alike.

About RDJ Bakeries and Snackruptors Inc

RDJ Bakeries, a key subsidiary of Snackruptors Inc, is a Canadian-based global leader in baked goods manufacturing. With an extensive international footprint and a proven track record of strategic acquisitions, Snackruptors Inc continues to expand its market presence and strengthen its position in the competitive baked goods industry. With annual revenues exceeding $450 million and a workforce of more than 1,500 employees, Snackruptors Inc has established itself as a significant player in the baked goods sector.

Rickitt Mitchell Advises Fairway G.B Shareholders on Strategic Sale to RDJ Bakeries

Maximising Value and Delivering Results

Rickitt Mitchell played a pivotal role in this transaction by providing comprehensive M&A advisory services to Fairway G.B's shareholders. Our dedicated team executed a strategy that included:

  • Acting as the exclusive lead advisor to Fairway G.B's shareholders throughout the transaction

  • Implementing a tailored process that leveraged our deep sector experience and cross-border capabilities

  • Providing end-to-end support, including process strategy and tactics, in-depth sector insights, and expert cross-border transaction execution

  • Offering close support during critical negotiation stages and transaction documentation

By combining strategic insight, market knowledge, and expert execution, Rickitt Mitchell successfully guided Fairway G.B's shareholders through a complex, cross-border transaction that maximises value and positions both parties for future growth.

The deal was delivered by Kaine Smith, James Kidner and Sam Wallace.