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Rickitt Mitchell advises on sale of PE backed Buoyant Upholstery to Ashwood Designs Group

- Exit deal

- July 2026

- Value: Undisclosed

Client Background

Founded in 1909 and headquartered in Nelson, Lancashire, Buoyant Upholstery has built a longstanding reputation for quality, design and innovation in upholstered furniture. Manufacturing the vast majority of its products in the UK, the business employs more than 550 people and is recognised as a significant contributor to British manufacturing.

During recent years, with the support of NVM, Buoyant has continued to strengthen its market position through investment in its product offering and by building strong relationships with both major retail partners and its extensive independent customer base. The entire executive management team will remain with the business to support its next phase of growth.

The transaction, which delivered a 3.3x return for investors brings together two highly regarded names in the furniture sector, creating the UK's largest sofa manufacturing group under the leadership of Ashwood Designs Group CEO, John Rennie.

Rickitt Mitchell advises on sale of PE backed Buoyant Upholstery to Ashwood Designs Group
Rickitt Mitchell advises on sale of PE backed Buoyant Upholstery to Ashwood Designs Group

About the Deal

Neil Mitchell, Managing Partner at Rickitt Mitchell, said:

"Buoyant is a fantastic North West manufacturing success story and has been a cornerstone of British furniture manufacturing for well over a century.

We are delighted to have supported NVM and the management shareholders on this significant transaction, delivering a 3.3x return on investment. The combination of Buoyant and Ashwood Designs Group brings together two highly complementary businesses and creates a market-leading platform with exciting opportunities for future growth.

This deal also highlights the strength and resilience of high-quality UK manufacturing businesses and demonstrates the continued appetite for well-managed companies with strong brands, experienced leadership teams and clear growth potential."

"I would like to thank Neil and James at Rickitt Mitchell for their support throughout the transaction. Their commercial insight, responsiveness and pragmatic approach were invaluable in helping to achieve a positive outcome for all stakeholders."

- Alex Wilson | Investment Director | NVM
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Exit deal

Value: Undisclosed

July 15, 2026

Seller

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Exit deal

Value: Undisclosed

June 19, 2026

Seller

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Exit deal

Value: Undisclosed

April 15, 2026

Seller

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buyer

Exit deal

Value: Undisclosed

Feb. 28, 2026